TV 2 Idents - 2012
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TV 2 Idents
The norwegian TV channel TV 2 looked for something different in their new idents. They wanted to combine a simple, direct and clear approach but yet fresh, crisp and colourfull. They also wanted their original logo to be more present, but not the hero of the spots.
Our solution was a white box of many secrets and suprises. With the TV-viewers screen as the fourth wall, we gave insight to a room behind the usual content, with countless posibilities. The box was constructed and filmed at a 1:1 ratio for a regular 40 inch screen.
Animation and CGI: Gosu
Foto: Eirik Tyrihjel
Music: Frode Langhelle / TV 2
The idents won Gold in Visuelt 2012.
See video of the jury's comments (norwegian) on the bottom of this page.
